In a world where profit margins take absolute priority, I was a Sari sees things differently –taking an eco-ethical approach to fashion.
‘We don’t really believe there is a need for a new fashion brand but we do believe there is a need for one with a purpose – one that cares about people and our planet.’ – says Stefano.
Inspired by the works of Bangladeshi Nobel Laureate and the founder of Grameen Bank, Prof. Yunus, I was a Sari is implementing a sustainable, eco-friendly model which focuses on a ‘triple bottom line’ – constantly analysing its social, environmental and financial impact, and understanding the relationship each has with the others.
I was a Sari is a zero dividend initiative that invests all its profits back into developing the brand or to advancing their main cause – women empowerment.
I was a Sari sees itself as a proof of concept which can be replicated in countless other iconic fashion materials – turning them into something unique, new and soulful.
‘We see the opportunity to create an I.WAS upcycling movement.’ says Stefano. ‘There is potential here for the revival of countless other iconic designs – I was a Kimono, I was a Levi’s….’