The women behind the brand
Our 170 artisans have not let their origins stop them.
57% never worked before
55% moved to Mumbai from rural areas
51% dropped out of school by 15 years old
36% look after 3 or more children*
Their work with us has rocketed them to new realities- winning international fashion awards, dressing global celebrities and working with top Gucci designers.
*Source: I was a Sari Impact Report 2019
Since the most sustainable item is one that already exists, our fashion-forward clothing gives the earth a break. If we used virgin fabric, our carbon footprint would be off the charts. Instead, our pre-loved saris come from local markets.
We’re on a journey to ensure all components we use, from embellishments to packaging, are as environmentally-friendly as possible.