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Home2018-07-27T12:26:03+00:00

HELLO!

I was a Sari is turning pre-loved Indian saris into the soul of a unique new style, and women artisans from Mumbai into the designers of their own future.

WE ARE

With incomparable handcrafted designs, I was a Sari is redefining the style of those who wear it – offering a new soulful brand.

Taking an eco-ethical approach to fashion, I was a Sari is placing pre-loved Indian saris at the heart of a new style, and empowering women artisans from Mumbai to become the designers of their own futures.

This is a fashion evolution. This is style with soul. This is I was a Sari.

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MAIN PARTNER

Gucci features I was a Sari in Gucci Equilibrium – a destination designed to connect people, planet and purpose.

By harnessing Gucci’s strategic expertise, creativity and reach, I was a Sari breaks new ground in the socially-driven fashion sector. In a time when everybody talks about circular economy and sustainability in fashion, it becomes a reality with this unique partnership.

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EMBROIDERY PROJECT

The partnership embarked with the embroidery project where the women artisans involved with I was a Sari are being trained in embellishing the sari with zardosi and aari. This will not just enrich the I was a Sari collection but also equip the women artisans with skill sets of hand embroidery.

Over generations, hand embroidery has been a male-dominated sector in India, but through this project we hope to cast aside prejudices and provide access to a part of the garment industry that was otherwise out of bounds for women.

Thanks to Gucci’s local embroidery suppliers the first team of craftswomen for the project are currently building their expertise in the finest embroidery techniques.

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