Sustainability
SUSTAINABILITY & US
Fashion shouldn’t cost the planet and exploit people. We’re committed to changing what you wear and how we make it.Complete transparency, respect and no green washing.
Verified Impact
We don't just say it. Here's the proof.
Independently measured by Climate Collective Foundation and Upaya Social Ventures — not our own estimates.
Environmental — Since 2016
4,109t
CO2e emissions reduced
504t
textile waste managed
573M
litres of water saved
28.5t
sari waste sent for reuse & upcycling with Goonj
893
cars taken off the road
171,450
trees nurtured
13.7M
hours of ironing avoided
Social — 126 jobholders surveyed, June 2025
1,124%
increase in average daily income
98%
report high job satisfaction
99%
learned a new skill on the job
94%
feel the job helps them reach their goals
Independently
verified
2025
Read the full assessments
Every number above traces back to a signed report. No self-graded homework.
Climate Impact Certificate — Climate Collective Foundation, Dec 2025 · Impact Assessment Report — Upaya Social Ventures & Social Lens, June 2025
PEOPLE BEHIND THE BRAND
900 Indian women wrote their own success stories.
60%
got their first jobs, with us
55%
had just moved to Mumbai from villages
50%
started working after dropping out of school aged 15
40%
care for 3 or more children
I was afraid,
now I am in charge
Sapna, Artisan
now I am in charge
I was dependent,
now I am living my dream
Sampada, Artisan
now I am living my dream
I was a spectator,
now I am a change-maker
Manali, Artisan manager
now I am a change-maker
I was a street kid,
now I am a role model
Abhijeet, Logistic manager
now I am a role model
I was stuck at home,
now I am travelling the world
Kalpana, Artisan
now I am travelling the world
CONSCIOUS CLOTHING
We've stopped 2.2 million m2of fabric going into landfill
We're out to prove that fashion can be kinder, using materials that already exist and so less carbon, water and pollution.
The most sustainable option is the one that already exists.
Our saris get second lives, and are transformed into new forms. We mindfully design around their flaws, with the waste chindis being re-used.
If every consumer buys 1 upcycled item a year, we would cut fashion carbon emissions by 7%
Stefano, Founder
WE ARE A SOCIAL BUSINESS
1.6 million hours of fair wages since we started
Business can be made more beautiful by solving human problems. Our focus is on inequality and the environment.
We prefer prosperity over profit, creating a wider type of wealth. All our profits are re-invested in the business, enabling communities to shine.
Our artisans have access to financial, mental health and medical support. They learn English and computing and have after-school facilities for their children.
OUR KEY STRATEGIC PARTNERS
Born from a collaboration, partnering for us is a way of life. We work with all types of companies and individuals around the world. Sharing lets us learn and grow together.
AMAL EMBROIDERIES
ANIMEDH CHARITABLE TRUST
BREMBO
COMMUNITY OUTREACH PROGRAM
FONDAZIONE PIANOTERRA
GUCCI / GUCCI EQUILIBRIUM
KARMANA TRUST
OXFAM
POLITECNICO DI MILANO / FASHION IN PROCESS
RILIEVI
PROACTION
Due to space we have not listed every organization that has contributed to our journey.
You know who you are, and we thank you!
Gucci Equilibrium
Karmana Trust
Animedh Charitable Trust
Oxfam Italia
Politecnico di Milano
