I was a Sari makes pure lifestyle clothing and accessories, turning pre-loved Indian saris into the soul of a unique new style, and women artisans from Mumbai into the designers of their own future.
In a world where profit margins are all too often the absolute priority, I was a Sari sees things differently – taking an eco-ethical approach to fashion. I was a Sari is implementing a sustainable model which focuses on a “triple bottom line” – constantly analysing its social, environmental and financial impact.In short, I was a Sari is a zero dividend initiative that invests all its profits back into developing the brand and advancing its main cause – the empowerment of women.
Gucci is committed to transferring knowledge to I was Sari and helping it to use left-over materials in an up-cycling process to produce one-off handcrafted designs. By harnessing Gucci’s strategic expertise, creativity and reach, I was a Sari breaks new ground in the socially-driven fashion sector.
At a time when many are increasingly talking about the circular economy and sustainability in fashion, these ideas have become a reality through this unique partnership.