In this uncertain age, February, the month of love, means so much more to us. Our friendship, admiration, and LOVE is not only extended to the women who make our clothes, but also to the ecosystem in which we live. Making a conscious choice and buying from I was a Sari goes beyond the sustainable planet-friendly product. It also implies that you are empowering someone with steady employment and pioneering eco-conscious habits. Explore our thoughtful and unique range of womenswear, menswear, footwear and more.
Our footwear made with pre-loved saris and hand embellished will make you stand out and stand tall. Just when you thought it couldn’t get better, we have a sweet deal of Buy 1 and Get 1 free on our entire footwear range.
February is also an occasion for us to pour our love into our local community, by helping to create jobs that will secure those around us with socio-economic independence. Reviving age-old handicrafts is our first step.
NOW I CAN Embroider
Our NOW I CAN embroidery project, founded in collaboration with and led-by Gucci Equilibrium, is a circular economy initiative that is changing the lives of underprivileged women in Mumbai one life at a time. By teaching them artisan and/or embroidery skills, a constant source of income and a better future for their families is finally within reach. Female empowerment is at the core of the project, as Indian hand embroidery, for centuries, was a male-dominated craft.
Through NOW I CAN, we will be launching a course targeted at individuals with no prior experience in embroidery
The course encompasses a theory and practical skills section and tackles two main hand embroideries – Zardozi and Aari. Conducted in Hindi with English subtitles, each session is broadcasted on Udemy and is backed with teaching notes, video tutorials, assignments, and quizzes to make the course engaging. To understand the course structure, click here!
Manali, the project manager of Animedh Charitable Trust says that the best thing about the course is that it affords women from marginalized communities, a new lease on life and gives them a reason to wake up every day
“Most of these women are among the first generation of their families to become artisans and who are stepping out of the home for work. In this short span, we see them becoming more professional, they respect deadlines and focus on quality. We used to call them beneficiaries, and now we call them artisans.”
We invite professionals and NGOs that work with the aim of social empowerment, to get in touch with us so that many more women can say, NOW I CAN.
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