What does Fair Trade look like in 2022?
Ask Gen-Z what Fair Trade is and they’ll likely look puzzled. Fresh from the World Fair Trade Organization (WFTO) Summit in Berlin last week, we want to share with you what’s happening in Fair Trade today. How The Fair Trade narrative is changing Fair Trade gathered momentum in Europe in the 1960s when it was often seen as a political gesture against neo-imperialism: and used the slogan at the time, ‘Trade not Aid’. At I was a Sari, we’ve been inspired by fair trade principles [...]